Bordeaux should make fewer pricing decisions ‘behind closed doors’, says a report ahead of en primeur tasting week as new research suggests international merchants are hoping that 2016 prices won’t sour the fine market’s recovery story.
Liv-ex, the online wine trading platform, said today (29 March) that errors in valuing Bordeaux en primeur wines have cost the trade ‘hundreds of millions of euros’ in lost sales in the past decade.
Read more at Bordeaux 2016: What merchants and traders are saying about price
