🥂Strategic Insights & Diversification Opportunities Amidst Wine Market Fluctuations 🥂
Economic Influences Global economic conditions are currently shaped by factors like inflation, interest rates, and geopolitical instability. Central banks, especially the U.S. Federal Reserve, are trying to balance inflation control with economic growth. If interest rates stay high, borrowing costs will continue to affect both businesses and consumers. However, resilient labor markets and technological advancements could support long-term growth.
Global Events Major global events—wars, trade disputes, pandemics, and political shifts—have huge economic impacts. Right now, ongoing conflicts (such as in Ukraine and the Middle East) disrupt supply chains and energy markets. The U.S. election in 2024 could also bring significant policy changes, affecting trade, taxation, and investment strategies worldwide.
Regional Economic Trends Economic performance varies by region. The U.S. and EU are still dealing with inflation and high interest rates, while Asia (especially India and Southeast Asia) is experiencing strong growth. Latin America is seeing increased investment in natural resources and technology, and Africa is slowly emerging as a hub for fintech and renewable energy. In your case—being involved in blockchain, wine investment, and senior lifestyle industries—trends in fintech adoption, alternative investments, and aging demographics are particularly relevant.
Cryptocurrency Market Growth Crypto is on an upward trajectory, especially with Bitcoin’s recent rally and increasing institutional adoption. The approval of Bitcoin spot ETFs has given the market more legitimacy, attracting traditional investors. Solana (where BoozCoin is based) has gained momentum due to its fast transactions and lower fees compared to Ethereum. However, regulation remains a wildcard—governments are trying to balance innovation with consumer protection, and any regulatory crackdown could shake the market.
Wine Investment Market Performance While December 2024 presented some market adjustments, positive trends continue to shape the fine wine investment landscape.
Bordeaux Market: Experienced a -0.76% decrease, reflecting short-term market fluctuations, but Bordeaux remains a strong long-term investment category.
Champagne and Rhone Valley Wines: Showed resilience, increasing by 1.80%, indicating continued investor confidence in these regions.
This month:
25% of wines saw positive returns, an encouraging sign that selective investments continue to perform well.
26.3% remained stable, reinforcing the overall reliability of wine as an alternative asset class.
Although the overall portfolio value saw a slight decline of -0.53%, diversification within the Champagne and Rhone Valley segments has helped offset Bordeaux’s temporary dip.
Portfolio Composition Our diversified holdings continue to be led by Bordeaux wines, which make up 83.6% of the portfolio. Champagne and Rhone Valley wines account for 13.2%, while Whisky investments and other assets provide additional diversification at 3.3%.
Performance Comparison (Two-Year Period) Despite recent market adjustments, the long-term outlook for fine wine investments remains optimistic. The performance over the past two years is outlined below:
Index | Performance (%) |
---|---|
Invest Into Wine Index | -20.86% |
Liv-ex Bordeaux 100 | -22.2% |
Dow Jones | +24.89% |
Nasdaq Composite | +46.28% |
UK FTSE | +11.66% |
Shanghai Comp | +6.60% |
While broader stock markets have experienced significant gains, fine wine investments remain a reliable alternative asset class. The ability of Champagne and Rhone Valley wines to post positive growth reinforces the benefits of strategic diversification within the portfolio.
Looking Ahead Fine wine investments continue to offer stability in an uncertain global economic environment. The resilience of Champagne and Rhone Valley wines, coupled with the long-term strength of Bordeaux, provides a strong foundation for future growth. As global economic conditions evolve, staying informed and strategically diversifying investments will be key to maximizing returns in the wine investment market.

In the context of wine, the term “vintage” refers to the year in which the grapes used to produce the wine were harvested. It is an important consideration because the weather conditions, such as temperature, rainfall, and sunlight, during that particular year greatly influence the quality and characteristics of the grapes.
Vintage variation is a natural occurrence, and different vintages can result in wines with distinct flavors, aromas, and aging potential. Some years are considered exceptional, producing wines of outstanding quality, while others may be considered average or less remarkable. Winemakers and wine enthusiasts often discuss and evaluate vintages to understand the overall quality and style of the wines produced in a particular year.
For Sellers:
It is important to note that we are currently experiencing a buyer’s market. To facilitate a successful sale, it is advisable to consider adjusting the selling price by 3-5% to attract buyers and increase the likelihood of confirming a buyer in a faster time frame.
For Buyers:
When buying fine wine investments, it is worth noting that first-growth Bordeaux wines can deliver optimal growth and potential returns. However, for individuals with budget constraints, exploring second-growth Bordeaux wines from the 1866 classification can also present exciting investment opportunities with considerable growth potential.


The Figures for December 2024
This month’s valuations showed the Bordeaux market decreasing by -0.76%. Champagne and Rhone Valley wines have increased by 1.80%.
25% of the wines valued showed a positive return, while 48.7% showed a negative return, and 26.3% remained the same.
83.6% of our portfolio is Bordeaux while 13.2% is Champagne and Rhone Valley, with Whisky investments and others make up 3.3%
Overall, there was a -0.53% in the value of all wines this month.
Below are the five, top and bottom movers compared to the previous month. Over 100 wines are valued each month. The wines valued are ALL OUR recommendations from the last fifteen years.
The new prices are reflected in your online portfolio every month.
Please log on to our website, SureHoldings.com to view your wine portfolio and email us back if you wish to ask anything about which wines can help build your wine portfolio.
Yours Sincerely,
Client Services
The winners and losers for November vs December



Sure Holdings Wine Investment Service is a full-bespoke service
This is how your portfolio is managed.
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Wine Research – We source and negotiate new wines.
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Portfolio Analysis – Assess your portfolio for wines that need to be sold and allocate new wines to your portfolio.
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Logistics – Manage the delivery and receipt of wines with new buyers and sellers into the Bonded Warehouse in UK and France.
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Billing – Monitor funds from your wine sales and bill new wines to your portfolio to ensure an efficient cash flow to maximize your invested funds.
Email support@sureholdings.com to confirm your portfolio is under management to maximize your returns.
Need a refresher on wine investing to get back into it? Try our masterclass, free for existing clients. sureholdings.co.uk