About US

Since 2000, we are the pioneer Fine Wine Investment company in South East Asia and have built a reputation for the last 15 years with our clients worldwide.

We recognize the importance of providing high quality support services and maintain open channels of contact between members of our team and our clients. You can contact our management team and customer services department at any time, and we will be more than happy to assist you. We follow every single client through the investment maturity. When your wine matures for re-sale or if there are great deals and offers, we will definitely be on-hand to advice you. We tell you when to buy and when to sell for profit, and we give regular valuations on your wines, to ensure you’re not losing out on any profits that can be taken along the way.

Sure Holdings adopts a family culture with core values of integrity and transparency which prides itself on building our long term client relationships.

We trade Vintage French Wines as an investment vehicle. By investing into Fine Wines, this can be an excellent way to speed up your process of wealth creation. Fine Wine trading is a fantastic addition to your portfolio and Fine Wine has always been a solid performer for Returns on Investment (ROI).   Fine Wine investing can be a great way to build a long term nest egg for retirement or that dream holiday you have always wanted.  Some Vintage French Wines appreciate as much as 70%.

Our strategy for Vintage Fine Wine trading is focused on Blue Chip wines from specific regions in the top end Wine Classifications in France. We have invested in regions such as Bordeaux, Burgundy, Rhone Valley, Champagne, St. Emillion and Sauternes just to name a few. It is true that the Fine Wines which we offer are considered the most expensive Fine Wines in the market because this market has been around for 150 years, and these Fine Wines are the most lucrative, and easy to sell back to the market, for really good profits. The quality of these Fine Wines has been proven that they will last for more than 50 years. A Fine Wine portfolio can be turned for years without additional investments.

We have to date, recommended over 20 Million Pounds worth of Fine Wine Investments to our clients worldwide.