We have been in existence for over 18 years since 1999. We are a high net worth investment group that analyse, manage and recommend alternative investments.

To  become an investor you can complete an application form.
We reserve the right to refuse any application.

A New Customer Account is FREE to Open and Gives you Access to our services below:

– Portfolio management & valuation
– Storage management 
– Fine Wine Investment analysis and reports

Wine Storage and Management

Our fine wine storage and management service is key to making sure your wine portfolio is maintained without hassle or worry over the period of your investment. Without it, you simply would not want to invest into wine. 

To setup an account for us to look after your fine wines, kindly complete an application form.

Our fees for our fine wine management and storage service:

I. Admin Fee

> 1% of wine value purchased

II. Storage Fee

> Charged PER YEAR per total wine value

London:  0.95% of total wine value at GBP (£) or 0.475% every 6 months
Insurance – included in storage charges

Bordeaux: 1.10% of total wine value at EURO (€) or 0.55% every 6 months
Insurance – included in the storage charges

III. Transfer of wines out of Sure Holdings management warehouses

> 5% Admin fee (Current wine value)
> Delivery charges not included.

IV. Sellers Fee

> 1% of wine value sold

V. Management Fee

(Billed with storage charges annually)

VI. Condition Reports Charges

*Wines which are vintages 10 years or older
**All incoming stock received effective 15th November 2013
***These reports will be repeated on a wine every 10 years in storage


GBP 7.00 per full case and half case

Fonthill Estates, Chillmark, UK


Euros 8.00 per full case
> Euros 5.00 per half case

Our wines stored in the warehouse in France, Provenance in Bond, Bordeaux


Talking about Alternative Investments

Investments are usually governed by an organisation within a country such as the securities and Exchange commission in the USA.  Alternative investments are generally not regulated investments.  The main reason for this is because they are often lower risk or asset based investments. Meaning you have something to show for it when you buy. Either an asset such as fine wine, art or antiques are often classified as alternative investments.

There are some amazing advantages to alternative investments like tax free benefits or the ability to use your investment like hanging a wonderful piece of art in your home.  When the price has appreciated or you need funds for a rainy day, the painting on the wall is always there as a reliable asset to cash out.

Why did we choose alternative investments?

We have been analyzing and investing in alternative investments for more than a decade.

We know the pitfalls of buying alternative investments and you can learn from our knowledge.

We also invest in what we recommend to our investors.

We are a self regulated company, we do not need bureaucratic red tape to add cost to the investment.

We have a big reputation because we have delivered to our investment group time and time again.

Reliability and reputation are the top priority for us.


Crypto Investments are taking over the world

There is a new dawn on the investment world. Banks and equities are being challenged with the arrival of Block chain technology. In fact any industry can be challenged by block chain technology.  It is imperative to stay with the times and not get left behind.

We have been investing in the Crypto Currency space since 2012 and have done remarkably well. It was considered very high risk at the beginning, but treading carefully and not over-exposing ourselves led to some fine rewards.

We have done various investments including trading in top level crypto currencies and Alt-coins. Plus mining investments generating a regular income each month. The future is bright, the future is Block Chain….


For more Information on our products or services email us at customerservices@sureholdings.com

Monday—Friday: 9:00AM–5:00PM
Saturday & Sunday: 11:00AM–3:00PM