Invest Into Wine & Spirits

Life's too short to drink bad wine, ready to invest?

You’re about to discover the secrets of how to build a fine wine portfolio. Are you ready?

Watch Video

Invest Into Wine & Spirits

Life's too short to drink bad wine, ready to invest?

You’re about to discover the secrets of how to build a fine wine portfolio. Are you ready?

Watch Video

Fine Wine Investing is very Rewarding!

"Did you know how rewarding an investment vehicle is a Fine Wine investing? There are few people who really understand about such an opportunity. Are you searching for a stable asset? Consider Fine Wine which generally increases steadily over a 2 to 3 year period. When you invest in top grade Fine Wine it is relatively low risk, a medium to long term plan and a more liquid investment which offers our investors great benefits and diversity which in turn reduces risk."

How We Began

About Us

Whilst I know that our company is very credible, with a reputation built on hard work and honesty, after reading an article on the company...

2002

Ventured into wine investment

Several years into doing real estate investments around 2002, we were approached by other investment companies...

China causing staggering growth

When we initially ventured into offering wine wine to our clients, we decided to continue the same policy as real estate, by purchasing and investing...

Recovery from the burst market bubble

We have spent many years building and developing an excellent wine investment strategy, analyzing charts, ratings from the best critics, supply and demand by assessing the quantities...

About Us

Whilst I know that our company is very credible, with a reputation built on hard work and honesty, after reading an article on the company...

2002

Ventured into wine investment

Several years into doing real estate investments around 2002, we were approached by other investment companies...

2005

China causing staggering growth

When we initially ventured into offering wine wine to our clients, we decided to continue the same policy as real estate, by purchasing and investing...

2011

Recovery from the burst market bubble

We have spent many years building and developing an excellent wine investment strategy, analyzing charts, ratings from the best critics, supply and demand by assessing the quantities...

2012-2015

Pricing

*Where necessary, professional wine storage operators examine, and report on, the condition of the wine.
*Reports will be repeated on a wine every 10 years in storage

Our Team

James Pala

CEO

Aileen Taping

Customer Services

Allan de Guzman

Research and Analysis

Francis Manarang

Development

Testimonial

David Connolly Designation

Sure Holdings offer a very professional service, glad to be one of their many customers!

Alan Ong Designation

Sure is a very professional and honest company. I have had no issues with them over the last 15 years or more. Their fee structure is fair and my overall profit earnings have been far better than other investments or bank savings income. I whole heartedly recommend them to anyone exploring ways to make your money work for you.

Maynard Yutzy Designation

Honest, trustworthy and looking out for the investor. Handles suggestions well and is in touch with me often to make sure all is going well for me personally and professionally. I have not encountered any problems or concerns in my business dealings with James. He works for me as an investor.

Ian Incolumis Designation

I bought a bottle of special 1997 Macallan Exceptional Single Scotch on the advice of James as an investment to pass onto my son. In less than a year the bottle has gone up 48% so I am delighted! James has so many years of experience in this business that you would be a fool to pass up any of his recommendations.

Geoff Dossor Designation

I've known James for many years, even beyond wine investments which have always generated strong returns, and have no reservations recommending Sure Holdings.

Zayed Albertyn Designation

The brokers have expert knowledge and their customer service is unmatched.

Caning Alexis Designation

I know this company for more than 17 years. Very reliable people dealing with investment in fine wines and spirits. 👍👍

Knut Haug Designation

Sure Holdings guided me into my first successful wine investment. Great service and great product!

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      Wine & Spirit Investment Reports

      Wine & Spirits Investment Report June 2022
      05Jun

      Wine & Spirits Investment Report June 2022

      Stocks take an even bigger dive lately this month, the Nasdaq has had regular down days with a current year-to-date loss of -25.81%. The dow Jones has lost -13.31% year to date. As the turmoil unfolds in the stock market, the wine market is like fresh air in comparison. Invest in a hard asset like […]

      Wine & Spirits Investment Report May 2022
      29May

      Wine & Spirits Investment Report May 2022

      As interest rates rise, stock markets plummet and take a dive.  The fine wine market remains upbeat and stable.  The latest vintages for the famous Bordeaux En primeur campaign has just began.    Fine wine investment market performance: Overall performance of the wine market was good for the current month, the total Bordeaux valuations were […]

      Wine & Spirits Investment Report April 2022
      15Apr

      Wine & Spirits Investment Report April 2022

      The fine wine market holds despite the turmoil in financial markets.  Stocks plummet this year, yet the wine market remains robust and prices continue to increase.    A pause for thought.. It is no longer possible to buy top-end fine wines below market value. In fact, it is quite a challenge to buy at market […]