2013 Year End Newsletter from our Founder
While first growths have struggled to find their footing over the past year, 2013 has been a good year for our Rhone valley and Champagne recommendations.
What will 2014 bring?
Many are anticipating potential gains that could be had in the first growth Bordeaux wines should they attempt to bounce back to their previous highs of 2008. We will be watching the first growth market closely during 2014 and when the first growths make a positive move we will be recommending them to you. Reflection over the past year is always interesting to note. While everyone was talking doom and gloom about the first growth prices dropping, especially those wine funds who were stuck with policies of “Only buying and investing into first growths” we took a different course and re-routed our ship for the Rhone Valley and Champagne regions.
24% Growth on Investment just one reccomendation!
One of our first recommendations of the year was Beausejour Duffau Lagarrosse and congratulations to those investors who took advantage of it. Now enjoying a 24% growth on their investment in less than a year. We went on to recommend some wonderful wines like Hermitage and Chateauneuf du Pape. Finishing the year off with a glorious Champagne Perrier Jouet, owned by Pernod Ricard. With its current bid price showing 7% above what our investors paid we think that was a pretty good bet so far though its still very early into the investment.
There is talk in the market that perhaps the first growth market prices may drop again as sellers meet buyers before it actually regains some serious momentum. A comfortable matchmaking needs to happen before a rally. No doubt we invested in them heavily over the last ten years but they did reap us some good rewards so we should not turn our backs on them so easily. One can not take away the fact that they are from a distinguished classification of wines, considered the best wines in the world by many and of a limited production on each vintage. The laws of supply and demand will outweigh in the end and no doubt we will be back on the first growth “express” in no time.
Across the lands not far away, we have been enjoying greener pastures and our Rhone Valley and Champagne recommendations have been seen to flourish. Quite a number of these recommendations are already below their bid prices within six months of recommendation. This is our focus for the start of the season in 2014 as we look for more of these opportunities in the New Year.
Condition Reports
We added condition reports into our pricing structure this year, please be reminded that these condition reports are only done once every ten years for the older vintages. We kept the cost as low as possible at around 6 pounds per case depending on which warehouse your wine is stored. We hope this move will continue to support and protect your invested assets.
Referral Program
While enjoying the celebrations and holidays with your friends and family, please do not forget to mention Sure Holdings in conversation. Our referral program is paying YOU 1% of any future investments your friends or colleagues make. This makes it easier for some of our you who embraced this new program with open arms and enjoying huge discounts on their next wine investment. Remember when we all buy together, it’s simply cheaper. As long as we continue to buy large parcels we will continue to obtain superb prices that are unmatched in nearly all of our recommendations. If you buy at the right price then you stand a much better chance of making a good return.
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Best wishes for Christmas, god bless you and your family and best of luck for 2014. May the year of the horse be a prosperous and happy one for you.
Kindest regards
James Pala
